How to Design a Website Using iWeb : Using Google AdSense in iWeb
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Take Control of iWeb ’09 $15 Apple’s iWeb aims to help you build an attractive Web site quickly and easily, but not all of iWeb’s features are fully explained. For step-by-step instructions and plenty of time-saving tips , turn to Web pro Steve Sande. In this ebook, Steve walks you through all the steps for building an iWeb site and uploading it to MobileMe or to another Web host . You can look over his shoulder as he enhances iWeb’s templates with a designer’s eye, using tools like masks, reflections, and Instant Alpha . Steve teaches you the best ways to make all types of iWeb pages—including blog, podcast, photo, and movie pages—and he covers topics that go beyond the basics and way beyond the online help. You’ll also find coverage of how to import podcasts and videos and even get ideas for working with CafePress and Google Checkout to create an online store . Special projects covered in the ebook include: Creating graphical effects like those in the above images Setting a graphic’s background color to match the page color Making an image map—there is a way! Using an iSight camera to record directly into iWeb Adding a podcast episode from GarageBand Submitting your podcast to iTunes Exporting a video file from iMovie to iWeb Integrating with iPhoto and MobileMe Gallery Embedding a YouTube video Including an RSS or Twitter feed Providing directions to readers via an embedded Google map Adding a read-only, dynamic Google calendar to your site Getting information from readers via an embedded Google form Setting up RSS feed for your iWeb blog Generating income from your site by adding Google AdSense ads Creating a simple online store Plus, the ebook helps with uploading your site to the Web, covering questions such as these: How do I divide space on my iDisk between general storage for things like iWeb sites and email-only storage? What if I don’t want to publish to MobileMe? How do I set up iWeb 3′s new internal FTP client? Why would I want to publish locally, and how do I set that up in iWeb? What if I want to publish to MobileMe, but use my own domain name in the URL? How can I publish to a Dropbox folder? |
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Podcasting and Blogging: With GarageBand and iWeb $3.98 If you’ve got something to say and want to join the podcasting revolution but don’t know how to start, this short and approachable guide from bestselling authors Robin Williams and John Tollett will teach you how to create and distribute podcasts using Apple’s easy-to-use audio and Web site tools. Using the Garageband and iWeb tools from Apple’s iLife 06 suite of tools, Robin and John show you how to create professional sounding and looking podcasts, including how to add chapter markers, artwork, sound effects, jingles, and musical accompaniment to your podcasts. |
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Take Control of iWeb: iLife ’08 $10 Learn how to make useful, attractive Web sites with iWeb! Apple’s iWeb aims to help you build an attractive Web site quickly and easily, but not all of iWeb’s features are fully explained. If you want step-by-step instructions and plenty of time-saving tips, Web pro Steve Sande can help. In Take Control of iWeb , Steve walks you through all the steps for building an iWeb site and uploading it to .Mac or to another Web host. You can look over his shoulder as he enhances iWeb’s templates with a designer’s eye, using tools like masks, reflections, and Instant Alpha. Steve teaches you the best ways to make all types of iWeb pages-including blog, podcast, photo, and movie pages-and he covers topics that go beyond the basics and way beyond the online help. You’ll learn how add special elements to your site: iPhoto albums and galleries, YouTube videos, Google AdSense ads, Google maps, and forms that integrate with Google Docs. You’ll also find coverage of how to edit graphics so your site loads faster, how to import podcasts and videos, how to make image maps, and even ideas for working with CafePress, Google Checkout, and Zen Cart to create an online store. Read this book to learn the answers to questions such as: How do I create graphical effects like those in the above clickable images? What are smart guidelines for naming sites and Web pages? What’s the deal with iWeb Domain files? What URL will my home page end up with? How do I create an RSS feed for my blog? How do I make an image map? (There is a way!) Can I create an entire online store with iWeb? How do I edit a graphic so its background color matches the color of my page? What if I don’t want to publish to .Mac? What if I want to publish to .Mac, but with my own domain name in my URL? |
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Podcasting and Blogging with GarageBand and iWeb eBook $15.99 This is the eBook version of the printed book. If you've got something to say and want to join the podcasting revolution but don't know how to start, this short and approachable guide from bestselling authors Robin Williams and John Tollett will teach you how to create and distribute podcasts using Apple's easy-to-use audio and Web site tools. Using the Garageband and iWeb tools from Apple's iLife 06 suite of tools, Robin and John show you how to create professional sounding and looking podcasts, including how to add chapter markers, artwork, sound effects, jingles, and musical accompaniment to your podcasts. |
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Website Optimization $31.99 Remember when an optimized website was one that merely didn’t take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today’s Web. You’ll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site’s total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization — addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization — including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates — increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning — optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning — including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics — illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsiv |
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